by Red House | Jan 7, 2025 | Blog
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
by Red House | Nov 4, 2024 | Blog
As B2B marketing shifts towards a more customer-centric approach, the need for personalized communication is also increasing—and connecting with B2B customers at a granular level can greatly improve engagement and loyalty. Segmentation and profiling serve as essential...
by Red House | Oct 9, 2024 | Blog
The B2B landscape is increasingly driven by data, and companies that effectively harness data to inform their marketing strategies gain a significant advantage by proactively understanding and anticipating customer needs. Tools like modeling and attribute-based...
by Red House | Sep 11, 2024 | Blog
For B2B sales and marketing leaders, the ability to leverage data and analytics has become a critical differentiator. As businesses navigate complex buyer journeys and a rapidly evolving digital landscape, the demand for data-driven strategies will only continue to...
by Red House | Sep 5, 2024 | Blog
The ongoing shift to Value-Based Care (VBC) represents a major transformation in healthcare, emphasizing quality over quantity and rewarding providers for improved patient outcomes. As VBC gains momentum—driven by expanding Accountable Care Organizations (ACOs) and...
by Red House | Aug 7, 2024 | Blog
Data is simply the backbone of successful B2B marketing strategies. The ability to gather, analyze, and leverage data effectively is crucial for businesses to make informed, strategic marketing decisions. And with the rise of AI in B2B marketing, data’s role has...
by Red House | Jul 8, 2024 | Blog
Welcome to the future of B2B marketing. Our blog series, “NextGen B2B Marketing: Maximizing Effectiveness & ROI Across Functions,” is your guide to navigating the rapidly evolving landscape of modern marketing with confidence and expertise. Whether...
by Red House | Jan 31, 2024 | Uncategorized
We’re excited to announce that Red House is bringing next generation B2B marketing to middle Tennessee.
by Red House | Oct 2, 2023 | Blog
Social media has become an indispensable part of our lives. From connecting with friends and family to staying updated with the latest news and trends, social media platforms have revolutionized the way we communicate. But beyond personal use, social media also plays...
by Red House | Sep 5, 2023 | Blog
There is no “one-size-fits-all” marketing approach to sufficiently capture and nurture leads. To effectively allocate your marketing resources and efforts, you need a way to identify and prioritize leads that are more likely to convert into customers. This is where...
