Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
A 7-Step Approach for Compelling B2B Content Marketing In this Red House SmartGuide, we reveal our proven seven-step methodology for creating an effective, results-driven content marketing strategy.
If you can guess where content development ranks as a focus area among marketing strategists, you can probably guess why it means a lot more than simply communicating with your audience. Words mean more these days, and there’s a very simple but powerful reason why.
We talked about the guardrails of good content last month, so today we’ll address the architecture of buyer engagement.
I like to follow a proven ideal framework:
Objective: Which area of the buying cycle are we influencing?
Strategy: From which angle are we most likely to interest readers/viewers?
Structure: How do we tell the most compelling story?
Style: What is the appropriate voice and tone?