B2B marketers have access to more data than ever before. To many, though, navigating the sheer volume and number of platforms to try and discern performance across their marketing mix is overwhelming.
Could it be prospects making a beeline to your ads? The noise those ads are making? Or the sound of more MQLs ringing in your ears? To increase all of these sounds, snag better prospects, and get more of them, you need to clear a path from click to conversion. There’s a simple way to do it.
Healthcare marketers, listen up: the people who make the buying decisions—i.e., the IT folks who buy solutions, or not—have a couple of reasons why they buy. You should probably check them out before you structure your account-based marketing.