The ongoing shift to Value-Based Care (VBC) represents a major transformation in healthcare, emphasizing quality over quantity and rewarding providers for improved patient outcomes. As VBC gains momentum—driven by expanding Accountable Care Organizations (ACOs) and new models like ACO REACH—marketers in the healthcare industry face new challenges and opportunities.
This opinion piece highlights key trends, such as the shift to primary care capitation and the growing focus on health equity. It also provides strategies for healthcare marketers to align their messaging with VBC principles, leverage technology, and collaborate with providers to demonstrate how their solutions drive care quality, cost efficiencies, and better outcomes.
By aligning with VBC principles and emphasizing analytics, marketers can position their brands as key players in the evolving healthcare landscape.
For a deeper dive into mastering VBC marketing, check out the full opinion piece.