Your Content is Making Noise. But is it Making Friends?
If you can guess where content development ranks as a focus area among marketing strategists, you can probably guess why it means a lot more than simply communicating with your audience. Words mean more these days, and there’s a very simple but powerful reason why.
Hit More Targets with Titling.
You’ve sent the most compelling e-mail offer ever, with a can’t-miss subject line that’s sure to make the open rate soar, and your client wanting more. And yet, it missed. Why didn’t your target audience care about it? Three words: functional title data.
Prospect Development 101: Before you Nurture, Know Their Nature.
Many clients have asked about best practices for their nurture program, so I’ve decided to tag-team with the head of Red House Analytics and Automation Group, Tracey Bartz, for a two-part primer on the subject. I’m covering the strategic thinking that goes into the...
What’s That Buzzing Sound?
Could it be prospects making a beeline to your ads? The noise those ads are making? Or the sound of more MQLs ringing in your ears? To increase all of these sounds, snag better prospects, and get more of them, you need to clear a path from click to conversion. There’s a simple way to do it.
Looking to the Year Ahead: Or, Why We’re Going Back to Basics.
For the past three years, I’ve seen an unmatched focus on marketing technology adoption, integration and implementation across the Red House client base. So it’s no surprise that in our 2016-2017 Red House Marketing Survey, the number one focus for marketing...
No Marketing Automation Strategy?
Even though you know that marketing automation is the cornerstone of today’s marketing success, it’s still difficult to get your world-conquering marketing automation initiative off the ground. But why? One reason stands out, and knowing how to conquer it can turn the...
Are You on Message, or on Another Planet?
These days, the measure of your success can be as simple as the MQLs you develop, so it’s pretty important to know ahead of time whether your message is mighty, or mighty weak. The best performance predictor is, predictably, also the best way of insuring that your rollout doesn’t flame out.
How Well Do You Know Tactical Conversion Rates?
Your prospects have preferences. You already know that. But knowing which prospects like which forms of media—that’s knowledge with value. Because believe it or not, the majority of leads from companies with over $1 billion in revenue come from one form of media—and probably not one you’d expect.
Data: A Marketer’s Best Friend or Worst Nightmare?
Trying to figure out the right combination of systems and data sets for your organization is daunting. But more often, that’s the easy part. I’ve seen numerous clients who have implemented all the latest and greatest marketing and sales technology and are no better off because they are now drowning in data. Or the data is so disparate they don’t have access to the right information. And because of that, organizations lose insight into the progress of performance against goals.