Broad-Based Awareness and Lead Generation

Broad-Based Awareness and Lead Generation

Our client’s billing and coding solutions are used by group practices and physicians in specialties that include radiology, pathology, anesthesiology, and emergency medicine. After years of mergers and acquisitions, a research program determined they were the largest in the space, but lacked any perception of superiority to competitors…

Using Research for C-Level Engagement

Using Research for C-Level Engagement

Our client’s solutions help hospitals and physicians with financial and operations performance and optimization. They needed CFO and Director of Finance participation in establishing a new “physician alignment benchmark” for hospitals and physicians…