Turns out that your marketing “bedside manner” counts! We tend to think of physicians as efficient diagnostic machines, but when you’re marketing to them, you need to think of them as people who value relationships. How important is your contact with them? Let’s just say “personal” is a plus.
Dan Hansen is a Senior Partner with Red House and a 30-year veteran of the marketing industry. In addition to holding a master’s degree in advertising from Syracuse University, he works in a marketing consulting capacity with Red House clients such as McKesson, Elsevier, Equifax, and AT&T.