Raise Your Response Rate – And Your Reputation.
For Your Reputation And Your Response Rate, Organically Built Lists Are A Win-Win. Most marketers accept the fact that purchasing lists or using “public” lists are bad ideas. In addition to possible violations of CAN-SPAM, there is the risk of negatively...
How Automatic is Your Marketing?
Far too often I see clients with a marketing automation platform that is dramatically underutilized – many being used as a glorified email-sending platform. But marketing automation should be so much more than that – it should AUTOMATE your MARKETING. It should make...
Prospect Development 101: Before you Nurture, Know Their Nature.
Many clients have asked about best practices for their nurture program, so I’ve decided to tag-team with the head of Red House Analytics and Automation Group, Tracey Bartz, for a two-part primer on the subject. I’m covering the strategic thinking that goes into the...
Looking to the Year Ahead: Or, Why We’re Going Back to Basics.
For the past three years, I’ve seen an unmatched focus on marketing technology adoption, integration and implementation across the Red House client base. So it’s no surprise that in our 2016-2017 Red House Marketing Survey, the number one focus for marketing...
Data: A Marketer’s Best Friend or Worst Nightmare?
Trying to figure out the right combination of systems and data sets for your organization is daunting. But more often, that’s the easy part. I’ve seen numerous clients who have implemented all the latest and greatest marketing and sales technology and are no better off because they are now drowning in data. Or the data is so disparate they don’t have access to the right information. And because of that, organizations lose insight into the progress of performance against goals.