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Real World Account-based Marketing: How to make an ABM strategy deliver for your organization

Real World Account-based Marketing: How to make an ABM strategy deliver for your organization

by Red House | Aug 9, 2022 | SmartGuide

Download the latest SmartGuide to help your organization begin or evolve your ABM programs, including an overview and the four phases of ABM, tools & platforms and how to get started.

Measuring and Monitoring Account-Based Marketing (or, How to Manage Spontaneous Reactions).

Measuring and Monitoring Account-Based Marketing (or, How to Manage Spontaneous Reactions).

by Dan Hansen | Feb 13, 2016 | Blog

Assuming you read my previous post , you understand the basics of ABM. So, let’s start with what you’ve completed since then:

Vetted and segmented list(s) (both companies and contacts)
Planned—and programmed—an appropriate contact cadence
Developed a content calendar, mapped to your audiences’ functional roles

Next comes the most important part: Measuring and monitoring your program.

Account-Based Marketing: What are You Committing to?

Account-Based Marketing: What are You Committing to?

by Dan Hansen | Jan 15, 2016 | Blog

At Red House, we’ve been executing ABM programs in various forms for over a decade. We call it “narrowcasting,” and it works amazingly well. You’ll notice a lot of companies moving to ABM perhaps because it’s “the next big thing,” but before you join them, proceed with caution. ABM isn’t a quick fix.

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