Nurturing: They aren’t Sales Ready, but They’re Going to be.

Nurturing: They aren’t Sales Ready, but They’re Going to be.

Our client, a leading provider of clinical, operations and financial solutions for health systems, had accumulated thousands of leads through web forms, events, webinars and other programs, and most had not been touched since they were collected. They realized that if they could move a small percentage to the next stage of the buying cycle, the returns could be substantial…