Develop an Informed Strategy
Our client, a leading provider of clinical, operations and financial solutions for health systems, was interested in a takeaway campaign targeting a rival…
Using Data to Inform Planning
Our client provides clinical documentation solutions to more than 500,000 clinicians, including CDI, diagnostic imaging, speech recognition, medical transcription and coding. As they prepared to transition from a product-positioned company to a solutions and services orientation, they needed to understand awareness and perception of the company as a healthcare IT supplier, as well as awareness and perception of their leading healthcare brands…
Determine Which Prospect to Choose
Our client is a leading provider of disease management and wellness solutions to health plans and corporations, and after several mergers and acquisitions they needed a better understanding of how clients were buying their products and what upsell and cross-sell opportunities might exist…
Nurturing: They aren’t Sales Ready, but They’re Going to be.
Our client, a leading provider of clinical, operations and financial solutions for health systems, had accumulated thousands of leads through web forms, events, webinars and other programs, and most had not been touched since they were collected. They realized that if they could move a small percentage to the next stage of the buying cycle, the returns could be substantial…
Specialized Media: Planning, Buying, Analysis & Optimization
Our client provides healthcare solutions to health systems and group practices, including telehealth, medical imaging and information management, health information exchange (HIE) and mobile health…