We employ a three-step approach to developing and executing great strategy for B2B healthcare marketing.
Built for Complex Healthcare Buying Journeys
From Strategy to Activation to Performance
Red House operationalizes strategy by putting go-to-market and brand activation into practice—from building the right strategic foundation, to engaging buyers with relevance and precision, to measuring what truly moves the business. Each capability is purpose-built for B2B healthcare markets where buying decisions span clinical, financial, operations, and technology stakeholders.
Develop the marketing capabilities necessary to deliver end-to-end programs.
Engage your audience with relevant content at the right time and across every touch point.
Attribute performance and develop insights across the marketing mix, not just single campaigns.
Marketing Architecture: Building a Scalable Foundation for Growth
As healthcare marketing increases in sophistication, the challenge isn’t just adopting new technology—it’s ensuring your infrastructure can actually support your strategy. We help healthcare marketing teams identify data and technology gaps to create a foundation that is both achievable and measurable. Case Study: See how digital intelligence informed a scalable foundation for growth.
Strategic Planning
Data Strategy
Marketing Assessment
Marketing Automation
Research
Learning Agenda and Measurement Plan
Audience Engagement: Activating the Multi-Stakeholder Buying Journey
B2B healthcare decisions involve a complex mix of clinical, financial, and operational stakeholders. We profile these distinct groups based on their specific needs and behaviors, then customize integrated programs to drive meaningful engagement throughout the entire buying cycle. Case Study: See how we activated the multi-stakeholder journey to accelerate sales.
Content Services
Campaign Management
Creative Development
Website Design and Development
Media Planning
Social Media Strategy
Attribution and Performance: Data-Driven Insights Across the Full Marketing Mix
True attribution in healthcare requires looking beyond single campaigns to understand how the entire marketing mix performs. We provide the clarity needed to see which combinations of media and channels are delivering value, turning broad analytics into specific insights required to move the business forward. Case Study: See how full-mix attribution converted performance data into strategic growth.
Performance Analytics
Digital Dashboards
Attribution Modeling
How does Red House help medical device, pharma, life sciences, and healthcare technology companies grow?
Red House helps commercial healthcare brands grow through clear positioning and messaging, compelling content and creative, integrated campaigns, and performance-driven analytics—applied through our proven Marketing Architecture, Audience Engagement, and Attribution & Insights framework. Learn more.
How do you measure marketing performance for complex healthcare buying cycles?
We measure performance through campaign-level analytics, digital dashboards, and attribution modeling that connect channels, programs, and revenue outcomes across the full marketing mix—consistent with our Performance Analytics approach to turning data into actionable insight. Learn more.
Strategic Solutions
Strategically packaged combinations of our key services designed to solve a client’s strategic marketing challenge. Ranging from account-based marketing programs to digital marketing strategies that make the most of your online investments, Red House works with clients to customize these packages to meet their specific goals.
Account-based Marketing
ABM is a perfect solution for strategic accounts. Put our history of effective, targeted ABM experience to work for you.
Contact us to learn more about our ABM solutions.
Integrated Programs
You have a goal, but you need a plan. Explore our fully integrated online/offline solution.
Contact us to learn more about integrated programs.
Content Marketing
Got leads? Get more. Find out where our content-based lead-development strategies can lead you.
Contact us to learn more about our content development solutions.
Digital Marketing
Whether your media is earned, owned or paid, our results-oriented methodologies make it more effective.
Contact us to learn more about our digital marketing solutions.