If You Build It, They Will Come.

If You Build It, They Will Come.

If you can guess where content development ranks as a focus area among marketing strategists, you can probably guess why it means a lot more than simply communicating with your audience. Words mean more these days, and there’s a very simple but powerful reason why.

No Marketing Automation Strategy?

No Marketing Automation Strategy?

Even though you know that marketing automation is the cornerstone of today’s marketing success, it’s still difficult to get your world-conquering marketing automation initiative off the ground. But why? One reason stands out, and knowing how to conquer it can turn the...
A Sound Strategy that Healthcare Marketers Could Learn from Colin Powell.

A Sound Strategy that Healthcare Marketers Could Learn from Colin Powell.

In his professional life, Colin Powell has been a lot of things, but chief among them is disciplined. In fact, if anybody has ever been “in the zone,” it’s him. Literally. Powell believes that leaders have an “information zone” of 40%-70% to make decisions: If you make a decision with less than 40 percent of the information you need to know, your chances of being right aren’t very good. But if you wait for more than 70 percent of the information, your window of opportunity closes.