Using Data to Inform Planning

Using Data to Inform Planning

Our client provides clinical documentation solutions to more than 500,000 clinicians, including CDI, diagnostic imaging, speech recognition, medical transcription and coding. As they prepared to transition from a product-positioned company to a solutions and services orientation, they needed to understand awareness and perception of the company as a healthcare IT supplier, as well as awareness and perception of their leading healthcare brands…

Determine Which Prospect to Choose

Determine Which Prospect to Choose

Our client is a leading provider of disease management and wellness solutions to health plans and corporations, and after several mergers and acquisitions they needed a better understanding of how clients were buying their products and what upsell and cross-sell opportunities might exist…