by Dan Hansen | Jun 14, 2018 | Infographic
A competitive job market should be a good thing, but it can also lead to challenges for marketers. For instance, have you considered the impact of decision maker turnover on the quality of your data?
by Red House | Apr 18, 2018 | News
Red House, an awardwinning firm celebrating its 17th year, has once again been named a top B2B marketing agency by Chief Marketer magazine. They were also named an “agency to watch” by Medical Marketing & Media.
by Red House | Aug 8, 2017 | News
Red House Healthcare Marketing, an award-winning firm celebrating its 16th year, was named one of Medical Marketing & Media’s “Agencies to Watch” in the July “Top 100 Agencies” issue. The agency, whose clients include Bayer, Elsevier, McKesson, Mayo Clinic and Medtronic, is one of only nine firms nationwide included on the list.
by Red House | Aug 7, 2017 | Infographic
If you can guess where content development ranks as a focus area among marketing strategists, you can probably guess why it means a lot more than simply communicating with your audience. Words mean more these days, and there’s a very simple but powerful reason why.
by Red House | Jul 31, 2017 | Blog
For Your Reputation And Your Response Rate, Organically Built Lists Are A Win-Win. Most marketers accept the fact that purchasing lists or using “public” lists are bad ideas. In addition to possible violations of CAN-SPAM, there is the risk of negatively...
by Red House | May 4, 2017 | News
Building on its track record of measurable results for strategic marketers, Red House Healthcare Marketing announces two promotions and a new hire that expands its Consulting Services group.
by Red House | Apr 3, 2017 | Blog
Far too often I see clients with a marketing automation platform that is dramatically underutilized – many being used as a glorified email-sending platform. But marketing automation should be so much more than that – it should AUTOMATE your MARKETING. It should make...
by Dan Hansen | Mar 29, 2017 | Infographic
If you can guess where content development ranks as a focus area among marketing strategists, you can probably guess why it means a lot more than simply communicating with your audience. Words mean more these days, and there’s a very simple but powerful reason why.
by Dan Hansen | Mar 29, 2017 | Infographic
You’ve sent the most compelling e-mail offer ever, with a can’t-miss subject line that’s sure to make the open rate soar, and your client wanting more. And yet, it missed. Why didn’t your target audience care about it? Three words: functional title data.
by Dan Hansen | Mar 6, 2017 | Blog
Many clients have asked about best practices for their nurture program, so I’ve decided to tag-team with the head of Red House Analytics and Automation Group, Tracey Bartz, for a two-part primer on the subject. I’m covering the strategic thinking that goes into the...